Should You Buy the Hype?

Liquid vitamins are rapidly dominating the food supplement market, thanks to Internet hype. New products show up every time with blatant claims to be better than the rest. Some brands even claim to cure certain dreaded diseases like cancers and AIDS but without accompanying scientific proofs. Although these so-called elixirs have been the center of debate within medical communities and businesses alike, people still tend to rush a purchase and give them a try. What makes liquid vitamin supplements sell like hotcakes?

First, anything hot makes money. Blame that to ads, fora and blog sites which do the talking. Some companies even set up several sites solely dedicated to their product’s marketing (Via Viente™ is known to run more than 10 sites solely for promotion!). Nevertheless, the Internet and media exposures they create somehow help consumers decide on what to use and where to buy. Exchange of opinions in fora also makes the enticing much easier as there is no better way to convince buyers than to give testimonial advertisements. If others are trying the craze, there is surely a good reason to jump in the bandwagon. You just have to find it.

Second, anything new deserves a try especially when it concerns health. How many desperate patients and family members are there who are willing to try anything that could cure their illnesses? Money could be earned; life could not be regained. If a liquid vitamin supplement seems promising and you are running out of options (or about to), it’s always helpful to grab another possible answer to your harrowing situation. Even Flemming had his own naysayers after all.

Third, technically speaking, these innovative dietary supplements have already been hailed beneficial ever since the first bottle came out in the market many years ago, primarily intended for infants and toddlers. What is good for babies is good for adults, so to speak. The only thing is, the market shift from pills to liquid form has been overly garlanded, making umpteenth ridiculous claims spring out. Many businesses are taking advantage of the popularity of these supplements that even the impossible results are promised.

Getting caught in the hype could be a good thing with the mentioned advantages. Nevertheless, careful research should always be done to avoid waste of money and time.

(James Henry Abrina is an editor, writer and business development professional. Clickhere to visit the EzineArticles page of the author for more quality articles.)