To keep you
afloat in the competition for your first venture, here are tips to make sure
that you are on the right track towards success.
1. Keep
track of renewable requirements
Obtaining
permits, licenses and other registration forms might be over, but there are
yearly responsibilities that you should settle, aside from paying taxes. Most
permits need to be renewed annually or semi-annually, depending on the nature
of your business and the state government’s policies. Overlooking this matter
may lead to the closure of your business. Although the agencies involved may
remind you from time to time of your responsibilities, you are still getting
closer to paying fine when this happens, so better not risk it.
2.
Constantly look for training and assistance programs
There are lots
of free training programs offered by government agencies to small business
owners to keep them alive in the competition. Because you are an important part
of the micro economy, they will see to it that you stay afloat and probably get
bigger over time.
Assistance
programs, whether financial, management or networking, are also prevalent in
most states. See what your local government is offering, so you can avail and
save more money in training your staffs.
3. Monitor
your industry’s progress
Have a wider
coverage and monitor the ups and downs, not only of your business, but of the
whole industry you belong to. This covers competitors, direct or indirect, and
non-competitors.
Failing to see
what the competitors are up to may lead to your total obsolescence and although
yours is just a small business, aiming to get bigger should still be aspired.
Industry updates
may also help you in offering better products and services, including pricing
strategies and innovations. Remember that Google only started in a garage, but
their industry’s success also became their very own.
4.
Hear what customers have to say
The smiles
plastered on your customers’ faces when transacting with you tell you one
thing; they don’t tell you everything. Seeing satisfied faces might be
customary out of nicety. But how confident are you that there is nothing more
to those expressions? How about the deadpan customers? A multinational company
or micro business, the heart of operation is still the customers and they
deserve to be valued whatever it takes.
Have a survey
form given to your regular clients. Asking them to place a sticker of a happy
or sad face on your customer board will also do the job.
5. Maintain
online presence
Even a small
venture needs promotion. What else
is more cost-efficient and more convenient than internet marketing and social
media marketing?
Micro venture is
most likely to operate in a community where most people know each other or have
connections, one way or another. Take advantage of this tightly woven community
and sell yourself through the social media. Be friends with your neighbors. If
your product can be delivered like food or souvenir, you can utilize the social
media for faster delivery and processing of orders.
Internet
marketing is a very useful way in maximizing cyber world as a tool for success.
You don’t have to be a multinational company to be ultra-modern. Remember that
a small business startup is often the beginning even of the largest corporations.
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