6 Sure Ways to Become a Successful Event Planner

Event planning is a pure knowledge-based service that cannot be replaced by any software or device. It’s like modeling – so human and so natural. For the decades to come, you are guaranteed of a business and profession that will not be replaced by computers. You can even be more prolific in the coming years with the help of faster communication.

As innovative modern event concepts come out, event management also needs to upgrade its science to keep up with the fast pacing of time.

Asking how to become an event planner is not merely for the sheer fun of being in the profession but wanting to be sought by clients for excellent services. As ideas travel very fast over the internet, clients today are exposed to wider options, giving them bigger demands that you should be ready for.

Aside from enthusiasm and creativity, knowing how to become an event planner needs lots of technicalities and practicalities that many people tend to forget. To give you clearer picture of what modern event planning should be, here are six sure ways to become a successful event planner.

1. Know your service

Do you want to become a generalist or specialist? The key to successfully wading in the event management business is knowing what type of service to offer because that will also determine the image you may want to project, the clients you may want to sign up with and more importantly, the price you may want to ask.

Knowing how to become an event planner entails knowing your clear direction. You cannot offer specialized event planning concepts to clients looking for general event planning services because you are on a different market segment and price bracket.

Specialists tend to close more lucrative deals because of their forte.

2. Know your clientele

Knowing you clientele also entails knowing the occasions you can handle with your eyes closed. For marketing purposes, it is not enough to be certain with the services you want to offer. Rather, researching is needed to determine the clients who often avail such services and what market sections have the most potential. From there, you can develop your business and may even stumble upon an untapped area.

3. Have the means – manpower and equipment

Event planning is often a one-man venture. Everything else is contracted with third-party organizers and service providers, such as caterers, flower arrangers and hosts. However, if you are aiming an extra mile in the business, you also need to have your own manpower and equipment. In the long run, you can save more from these investments than continually renting and cutting the contract with other businesses.

For a start-up venture, it is not necessary to spend on them. As you expand your clientele, you also have to think in advance and in a more competitive way. Knowing how to become an event planner is an investment on intelligence; it is best partnered with tangible investments.

4. Be the best presenter

How can you represent clients if you cannot present yourself in a professional way? Knowing how to become an event planner entails projecting yourself as a leader in the industry. Your portfolio should not only contain impressive and impressed clients but should be impressively presented in itself as well. Hire a good web developer and spread your online presence as more clients look on the internet for possible event managers.

5. Establish connections

Many established event planners consider their networks and contacts as their secret weapons to winning deals. Who are the manpower service providers? The catering services? The pastry chef? The photographers and videographers? The venue managers?

They are all the responsibilities of event planners. Having brilliant concepts will not leave the clients gaping with awe if you do not know where to pull all your materials and people from.

How to become an event planner? Know your contacts.

6. Get certified

No, there is no need to be a licensed event planner or finish an event planning course. This only means that you should have certifications from recognized bodies and organizations of event managers and planners. It is an advantage if clients will learn that you took the extra mile in learning new things in the business. For them, this means you can offer more and something better that competitors do not have.

The capacity to earn in event planning profession is only limited by how far you can see yourself in the business. Do not strive to merely know how to become an event planner, but try to be the leader in the field.