The biggest problem a website
owner can have is not having the traffic he needs to make enough money. All the
efforts in creating great contents go to waste, and the promising ideas he has
never see the light of day. Although a lot of websites have the same problem,
you can still avoid being one of them. Making a difference seems hard as you
are basically competing against an endless list of top site wannabes. Alexa’s
list of most visited websites is probably dominated by mere search engines, but
if social media sites give these monopolizing search engines a run for their
money, you can surely do that too.
If you do not have any
ideas what to do next, the next best step is to look for an internet marketing coach who can help
you spread brand awareness and establish yourself as a thought leader. Internet
marketing coaching is an emerging profession that continues to gain popularity
because of the expanding market. Many internet marketing coaches offer their
services through their own content-rich websites and business blogs, while some
tap outsourcing platforms to offer services, such as oDesk, Fiverr, and Elance.
You’ll never run out of choices, but the question is how to choose the right
candidate from that myriad of choices.
A successful career is not
the sole foundation of an effective and efficient coach. Awards, recognitions,
and accreditations are big bonuses, but above all, experience in the industry
and impressive network of clientele tell more about his competencies and
capabilities. Look at his past and current clients to see if he really practices
what he preaches. The important thing is that his words are put into action and
actually gain results for his paying clients. Having numerous clients is an extra
point. Having numerous big clients is an even bigger statement. That means a
lot of business owners, online entrepreneurs, and internet marketers themselves
trust the coach.
The best advertisement an
internet marketing coach can have is his own website. Does it rank high in the
search engine results page? If it does, then he probably really knows how to do
it. Not getting high SEO value for his business website is suspicious.
His website should be
something to be proud of. Does it look professional? Is it easy to navigate?
Does it have all the information you need? You wouldn’t expect a math teach to
fail simple computation, and it’s the same case with an internet marketing
coach.
So you’re impressed by his
body of work. Are you really willing to pay for his service? What he’ll teach
you is essentially available online. A lot of websites offer similar
information for free. You can even download painstakingly written online
marketing eBooks for free via Amazon and Barnes and Noble. So why pay the premium?
First, knowing a lot of
things about internet marketing doesn’t mean success. You might need a help
when it comes to marketing your business or website if you still fail to
attract generous amount of traffic despite performing a lot of strategies that
you think are right.
Second, you pay for the
experience. A day you waste by experimenting on an unguaranteed online
marketing strategy is a day of lost revenue. You risk not making money.
However, availing of the service of an experienced internet marketing coach practically
takes away that risk by teaching you a more guaranteed marketing strategy.
Consider it insurance.
Third, you pay for saved
time, energy, and resources. You no longer have to read all the eBooks, blogs,
and other source of information about online marketing because he has already
done that for you. Even better is the fact that he has already screened the
unhelpful information to give you only the best ones that you need to know. An
internet marketing coach is your one-stop shop of tried-and-tested information,
so it’s not really that bad.
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